For a travel business like The Explorer Society, SEO is key. To optimise search rankings for the locations that the business services, we created “templated” designs for regions and countries so we could quickly add content to these pages while maintaining consistency across the website.
Where applicable, the CMS is also utilised with custom code to allow more flexibility, as we can see on the blog and travel Guides.
Product Designer: Shay Ho
Development: Shay Ho