Product Strategy & Design
The Explorer Society
Migrating from WordPress to Webflow, the new website for The Explorer Society, a bespoke travelling company based in Melbourne, Australia, did not only go from 50-60 to 90+ on performance according to Google's Lighthouse, but also is now much easier to navigate around.
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Web Design
Development
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For a travel business like The Explorer Society, SEO is key. To optimise search rankings for the locations that the business services, we created “templated” designs for regions and countries so we could quickly add content to these pages while maintaining consistency across the website.
Where applicable, the CMS is also utilised with custom code to allow more flexibility, as we can see on the blog and travel Guides.
Credits:
Product Designer: Shay Ho
Development: Shay Ho
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